MacBlair Builers Merchant
MacBlair Builers Merchant

Macnaughton Blair Roadshow

Friday, 14 June 2024 09:11:08 Europe/London

Macnaughton Blair is the leading builders merchant group in Northern Ireland and the Isle of Man. Its merchandising divisions include MacBlair, Watershed Bathrooms, Doorways and Wood Floor Warehouse, trading from 23 locations.

With the branches scattered across the country and a total of 450+ employees, it was a challenging task to choose the right communication method to promote the company benefits on offer.

At the end of 2023 the business launched an internal communications platform helping to raise awareness of employee rewards and benefits. Furthermore, the Macnaughton Blair Wellbeing and Rewards Roadshow was scheduled to take place throughout May and visit all Northern Ireland branches.

Julie Carson, Head of Marketing, and Julie-Anne Hanna, HR Manager, jumped into the Rewards car and hit the road to ensure that the important message was delivered to everyone. They managed to talk to the majority of colleagues about the company benefits and were on hand to assist with signing up. 

Alongside the Rewards Roadshow, Macnaughton Blair also offered colleagues and customers a free personalised health check by Cancer Focus Northern Ireland. Their Keeping Well vans brought cancer awareness and healthy lifestyle information directly to branches. This was very well received by everyone and even helped to flag a few cases of potentially serious health issues. 

Finally, the representatives of the business’s charity partner Aware NI joined the Roadshow at some branches, chatting to colleagues and customers about mental health. 

This event was part of Macnaughton Blair’s ongoing commitment to ensure employees wellbeing. As it proved to be a tremendous success, there are plans in place to organise similar events in coming years.

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